Most of you have probably had both good and bad experiences with sales professionals. Buying a car is my least favorite experience. Buying a sleep number bed however was a dream! Buying a tractor falls somewhere in the middle.
Tractor salesmen and dealerships, assuming you have chosen one with an long and respectable track record in the ag-community, is NOT like a car dealership. Cars are a volume game, which leads to high pressure tactics. Plus, everyone NEEDS a car, but even full time farmers could hire someone else to do all the work and supply the equipment. Tractor salesmen aren’t just trying to sell lots of units, they want to make positive margins and they want to solve specific customer problems. They won’t play the “what payment can you afford game?” in most cases. They may ask your budget, but their goal will be to get you in a tractor that fits your needs, one that won’t be overkill and one that won’t leave you wanting more, along with all the implements needed to do the jobs you wish to do.
If you are in a tractor dealership and it starts feeling like that really bad car dealership feeling you had a few years back, leave. There are plenty of farm equipment dealers that don’t play like that. There is generally not the back and forth haggle process in the tractor business. Dealers know what margins they need to stay in business, they don’t get huge manufacturer kickbacks, and they want satisfied, repeat customers.
Most sales reps in the tractor industry have a farm or construction background. They have literally run the equipment on their own farms or farms they have worked on. While their interest is to sell you equipment, most of them are great sources of first hand information on operation and maintenance.
That said, when you walk into a farm dealership, leave those bad sales rep experiences behind you. While it isn’t unheard of, you will rarely find the sleazy, gum chewing, “WHATS IT GONNA TAKE TO GET YOU IN A (WHATEVER) TODAY???!!!” types. Ask lots of questions. Like your farm neighbors, most ag-sales reps are anxious to share their knowledge with open minded newbies who are willing to listen.
Admit you know nothing.